From corporate blogging to responsive design: small or medium-sized companies that ignore the key trends will be in a bad position in the future, believes Lars Hahn from the LVQ careers consultancy in Mülheim. The social media expert is primarily responsible…
Read More
When it comes to innovative German start-up companies, there are currently three names in particular doing the rounds: Auctionata, an online auction platform that now operates internationally; the e-scooter start-up eMio; and Gusti Leder, a company from Rostock that sells…
Read More
A Facebook fan page can be created in minutes: upload photos, advertising texts, and logos. At first, it all seems very simple, but the devil is often in the details. Anyone who ignores image rights or publishes customer logos without…
Read More
At least since its brilliant IPO on September 19, 2014, Alibaba has been on everyone’s lips in Germany, too. Until now, the leading German media had mainly associated the Hangzhou-based company with product counterfeits and cheap goods from the Far…
Read More
AHK visit, Barcamp, and Skype conferences I look back on a successful time in China. In addition to my work as a trainer on behalf of the China Academy and my work as a freelancer for ad customers, I have…
Read More
The number of Chinese people who buy products online has increased dramatically in the past five years. As China Daily reported this week, sales increased more than twelvefold between 2010 and 2015. The increase was particularly strong in rural regions.…
Read More
When it comes to finding a partner in China, one term has been mentioned again and again for some time: Momo. The popular dating app has been breaking all records for months. While many young Chinese have had to rely…
Read More
Since 2010, the LVQ Mülheim (Ruhr) has been training specialists and managers to become social media managers. The journalist has been one of them since the end of April 2013. He reports on his experiences on social media: It sounds…
Read More
Training courses and seminars on China topics such as tax law, compliance, or intercultural management have been offered more and more frequently by training institutes and universities for some time now. However, a full-day workshop that deals exclusively with social…
Read More
The last subway is back in the depot and anyone who wants to visit one of the numerous bars or get home needs a taxi. Those who rely on Uber are usually out of luck. In contrast to Western countries,…
Read More