Social networks to get feedback from customers? Many German companies are now doing this. But hardly any are as successful as Gusti Leder. The startup from Rostock has been working closely with the fan community since June 2015 to constantly…

On January 20, 2009, Barack Obama was sworn in as the 44th President of the United States. His carefully planned social media strategy was not least responsible for his landslide victory in the elections on November 4, 2008. Obama’s web…

From WeChat to wearables: 2014/15 will show whether several new digital phenomena can prevail and to what extent companies can benefit from them. Social media experts from Germany and China comment on the most important digital trends of the year.…

Online text theft, missing imprints, and illegally used images are often the reason for expensive warnings, reports Niklas Plutte, a specialist lawyer and expert in internet, trademark, and copyright law. In the first part of his interview with Socialmedia-Blog.Net, he…

From corporate blogging to responsive design: small or medium-sized companies that ignore the key trends will be in a bad position in the future, believes Lars Hahn from the LVQ careers consultancy in Mülheim. The social media expert is primarily responsible…

A Facebook fan page can be created in minutes: upload photos, advertising texts, and logos. At first, it all seems very simple, but the devil is often in the details. Anyone who ignores image rights or publishes customer logos without…

When it comes to finding a partner in China, one term has been mentioned again and again for some time: Momo. The popular dating app has been breaking all records for months. While many young Chinese have had to rely…

Since 2010, the LVQ Mülheim (Ruhr) has been training specialists and managers to become social media managers. The journalist has been one of them since the end of April 2013. He reports on his experiences on social media: It sounds…

Whether Volkswagen, Deutsche Bank, or BMW: It is no longer just large companies that use WeChat to make their brand better known among Chinese internet users or to sell certain products directly. B2B companies have also now realized that a…

In its early years, search engine optimization (SEO) mainly used technical gimmicks to achieve good positions in search engines for important key terms. A lot of traffic could be generated for relatively little work. However, a search engine does not…