On January 20, 2009, Barack Obama was sworn in as the 44th President of the United States. His carefully planned social media strategy was not least responsible for his landslide victory in the elections on November 4, 2008. Obama’s web…
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From WeChat to wearables: 2014/15 will show whether several new digital phenomena can prevail and to what extent companies can benefit from them. Social media experts from Germany and China comment on the most important digital trends of the year.…
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A sweltering afternoon in Hong Kong. Julian Gaertner is sitting in the air-conditioned conference room of the Cyberport business park and is explaining the advantages of innovative language exchange. After years of struggling with Chinese, the young entrepreneur with German…
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LinkedIn or Xing? Social networks have so far hardly crossed the minds of young Chinese applying for a job in Germany. This is particularly surprising because most young Chinese use social media channels very intensively. Career advisors like Jochen Mai…
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Online text theft, missing imprints, and illegally used images are often the reason for expensive warnings, reports Niklas Plutte, a specialist lawyer and expert in internet, trademark, and copyright law. In the first part of his interview with Socialmedia-Blog.Net, he…
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From corporate blogging to responsive design: small or medium-sized companies that ignore the key trends will be in a bad position in the future, believes Lars Hahn from the LVQ careers consultancy in Mülheim. The social media expert is primarily responsible…
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When it comes to innovative German start-up companies, there are currently three names in particular doing the rounds: Auctionata, an online auction platform that now operates internationally; the e-scooter start-up eMio; and Gusti Leder, a company from Rostock that sells…
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A Facebook fan page can be created in minutes: upload photos, advertising texts, and logos. At first, it all seems very simple, but the devil is often in the details. Anyone who ignores image rights or publishes customer logos without…
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At least since its brilliant IPO on September 19, 2014, Alibaba has been on everyone’s lips in Germany, too. Until now, the leading German media had mainly associated the Hangzhou-based company with product counterfeits and cheap goods from the Far…
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AHK visit, Barcamp, and Skype conferences I look back on a successful time in China. In addition to my work as a trainer on behalf of the China Academy and my work as a freelancer for ad customers, I have…
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