Anyone traveling in Shanghai or Beijing these days will notice one billboard advertisement in particular. Whether in the metro or at bus stops: the blue and white advertisements for LinkedIn are currently hard to miss. The growing interest of young…

At first glance it seems tempting: Companies can get fans quickly and for free through exchange portals such as Addmefast. Various features help to regulate the increase: 1. The CPC (cost-per-click) can be used to determine how many fans click…

Holger Freier believes that anyone who wants to do SEO marketing today successfully should not only rely on backlinks but also use social networks. The 38-year-old eCommerce, affiliate marketing, and social media expert explains in an online course how to use…

Pinterest is one of the fastest-growing social networks in the world. Sahra Kristina Herberger works as a social media manager at the Cologne agency Webmatch. On SocialMedia-Blog.Net she reports on her experiences with the social network: Clearly defined target group The…

Yasin Yanik is a key figure at the Frankfurt Red Cross clinics . The loving family man is passionate about ensuring that no one in the hospital has to sit in the cold, even in winter. Human resources management helps him to…

Two social networks have recently been making headlines not only in the USA but also in Germany: Instagram and Snapchat are attracting growing interest, especially among the millennial generation. But are they also suitable for companies? Both Instagram and Snapchat…

The Chinese social media landscape is developing rapidly: networks such as WeChat and Weibo have managed to grow by several hundred million users within just a few years. As new networks and communication options emerge, the language is also changing.…

Ali Bullock is the Global Online Marketing Manager at Cathay Pacific Airways, responsible for all digital work, and mobile apps, and is the creator of the company’s social media channels. During the Hong Kong Social Media Week in February 2012,…

A large population, rapid industrialization, and economic growth are taking their toll on China’s environment. The Shanghai-based start-up Greennovate wants to raise awareness of these ever-growing problems and promote green thinking through several tailor-made projects and initiatives. Among the most…

Gang Lu is one of the most influential social media thought leaders in China. As chief researcher at the Media Lab of Hunan University (Shenzhen) and open-technology evangelist, he has frequently been invited to deliver keynote speeches and lead panel…