Hairdresser employees in China don’t usually have an easy life: six-day workweeks, hardly any social security, and monthly wages of 1500 to 2500 RMB (approx. 200-350 euros) are not uncommon. In addition, customers’ expectations are high and competition between the…
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Whether Volkswagen, Deutsche Bank, or BMW: It is no longer just large companies that use WeChat to make their brand better known among Chinese internet users or to sell certain products directly. B2B companies have also now realized that a…
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In its early years, search engine optimization (SEO) mainly used technical gimmicks to achieve good positions in search engines for important key terms. A lot of traffic could be generated for relatively little work. However, a search engine does not…
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Anyone traveling in Shanghai or Beijing these days will notice one billboard advertisement in particular. Whether in the metro or at bus stops: the blue and white advertisements for LinkedIn are currently hard to miss. The growing interest of young…
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At first glance it seems tempting: Companies can get fans quickly and for free through exchange portals such as Addmefast. Various features help to regulate the increase: 1. The CPC (cost-per-click) can be used to determine how many fans click…
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Holger Freier believes that anyone who wants to do SEO marketing today successfully should not only rely on backlinks but also use social networks. The 38-year-old eCommerce, affiliate marketing, and social media expert explains in an online course how to use…
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Pinterest is one of the fastest-growing social networks in the world. Sahra Kristina Herberger works as a social media manager at the Cologne agency Webmatch. On SocialMedia-Blog.Net she reports on her experiences with the social network: Clearly defined target group The…
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Yasin Yanik is a key figure at the Frankfurt Red Cross clinics . The loving family man is passionate about ensuring that no one in the hospital has to sit in the cold, even in winter. Human resources management helps him to…
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Two social networks have recently been making headlines not only in the USA but also in Germany: Instagram and Snapchat are attracting growing interest, especially among the millennial generation. But are they also suitable for companies? Both Instagram and Snapchat…
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The Chinese social media landscape is developing rapidly: networks such as WeChat and Weibo have managed to grow by several hundred million users within just a few years. As new networks and communication options emerge, the language is also changing.…
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