Hugo’s company Bridge Global IT Staffing has offices in Ukraine (Kyiv, Odessa), Moldova, and India (Kochi). In an interview with Social media-Blog.Net, he explains the importance of social networks for an off-shoring company:

You are suggesting in your latest book that talented people play a key role when creating successful offshore teams.

How do you ensure a company gets the smartest people on board?

I believe that recruiting talent is an ongoing process. As an employer, you should continuously take care of the reputation of your brand. For outsourcers, it is crucial to choose a partner company that can attract talented people. At Bridge Global IT Staffing, we utilize numerous measures to improve brand reputation, e. g. by organizing events, advertising on job boards, and visiting recruitment fairs. We provide free lunch, and medical insurance, create a ‘family atmosphere’, offer ongoing training sessions, and hold quarterly personal development meetings.

According to your personal opinion, how important is social media when it comes to global staffing?

How does it rank in your overall marketing strategy?

We intensively use social media to communicate with both recruiters and recruiters: We publish content on our blog, and through our ebooks and spread this through social media. I see that the internet companies we serve are very active on social media (you can read their whole personal life stories). Software companies tend to be more ‘conservative’ and are less active.

How many people handle your company’s social media accounts?

All our employees actively engage in social media, particularly LinkedIn. We have an active LinkedIn group called ‘Bridge Vibes’ to communicate internal news. Three to four people handle the messaging on LinkedIn, Facebook, and other channels.

Which role do bloggers play in your company’s marketing strategy and the digital strategy of your clients?

Our goal is to become the best-known authority in terms of global IT staffing. We share as much of our knowledge as possible on our corporate blog. We also actively invite guest bloggers to add articles.

What are the key components of a successful social media strategy of an off-shoring company?

I feel that we haven’t figured out ‘success’ yet for social media. From my perspective, it should all be based on ‘knowledge sharing’ and ‘engagement’. By publishing relevant content and making this accessible to people on social media, we help them find what they are looking for. We also engage clients and programmers on Facebook to spread what’s going on in our company. And we actively show every person that works in our company on LinkedIn, so that outsiders can see the ‘faces’ of our company.

Which are the (social) networks that are most frequently used by your company and your clients?

LinkedIn, Facebook, Xing