Why Server Speed is Crucial for Increasing Revenues

Why Server Speed is Crucial for Increasing Revenues

There’s no limit to the number of websites that are operational today and this will only increase in the coming years. With most enterprises using digital-first as their primary business platform, it is essential that such platforms perform well at all times. When talking about site performance, speed makes for a point of contention. The site loading speed, or simple the website speed, is directly proportional to the financial returns that the site can yield. This is most relevant for businesses like e-commerce, media streaming, and download sites, online marketplaces, and similar others.

Speed is money

Recent studies show that if your business website is not accessible to your users within three seconds, most visitors tend to leave the page/site and rarely return. It is a proven fact that the always-online audience today has a very low tolerance for delays. A delay by as much as few seconds can make them change their mind and leave a certain page or a site, irrespective of how important it might be. For them, there is ‘always an alternative’. And that is the window through which you can lose out on potential clients. This is more visible with e-commerce websites where a delay in loading a product page can lead to direct cart abandonment, thus causing a major loss of transactional revenue. Apart from direct monetary loss, leaving a site due to slow speed also renders a negative perception of the brand to its audience. And any wrong impression on your brand is bound to have an impact on your sales in the long run. Because, no one wants to do business or shop from a site which either “takes too long to load” or is “too slow that it makes people forget why they were there”.

The SEO perspective

Even from the search engine ranking point of view, a site which loads faster finds a better position on search result pages, as compared to one which loads slow. Search engines like Google always look for the most optimized site and how well it performs. And speed is undoubtedly a major element of performance. If you have a site which faces downtime or loads slow most of the time, then it can bring your SEO score down and thus prospective business.

Better speed with Cloud Hosting

Experts who study success stories believe that speeding up your website can help you see an improvement in the rate of conversion of your site by up to 2%. This can be made possible by using the right kind of hosting platform for your site. With Cloud Web Hosting services you can avail servers that deliver high loading speeds. The virtual server system makes it easier for the site resources to be spread across multiple servers so that no single server is loaded with user request or data at any given point in time. Thus, with better loading speed, you can have a more positive impact on your revenues generated from your website.

Summing up…

The equation is simple. A SLOWER WEBSITE = LOW REVENUE.

If your website is taking long to respond, it is directly impacting the sales and revenue of your site. Remember, a fast loading webpage will not just offer a memorable website experience, but also reduce your operational costs – thereby increasing your revenues.

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